HECHO EN MEXICO
A small set of 'Lucha Libre'-posters that i found at a printer in
Mexico City. Mexico has a rich tradition in 'Lucha Libre' (free
wrestling). The frequency of these fights is high, which means that
new posters are made nonstop. The process of making these posters is
therefore very efficient. The technique (letterpress) can provide this
efficiency. There is no digital process, no plates, no pre-press. All
the fonts, illustrations, sponsor logo's, lines are already available
in the workshop; they only have to be placed in the right order. The
printer compiles the posters on the press himself, using these prefab
materials. The colours (mostly rainbow-print) are also mixed on the press.
This natural way of composing and printing creates a series of posters
that could not be designed better. Simply perfect.